Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning. Tequila Cinnamon Orange and Whiskey Fireshot. Liqs also markets premixed cocktails in 1.5-liter format, including Margarita, Strawberry Margarita, and Mojito. Liqs, the latest addition to the E&J Gallo portfolio, was founded in 2013 to fill the ‘consumer need of a well-made shot for home consumption’. The brand’s shots retail at $10 a four-pack. Select Rating, 1 star (worst), 2 stars, 3 stars (average), 4 stars, 5 stars (best).
The Liqs portfolio includes spirit-based Vodka Kamikaze, Vodka Lemon Drop, Vodka Lychee Grapefruit, Whiskey Fireshot, and Tequila Cinnamon Orange shots, while its wine-based shot flavors include Margarita, Lemon Drop, and Kamikaze. The brand first targeted the off-premise but has quickly expanded into on-premise venues around the country, Gallo says. Liqs was founded in 2013 by New York-based entrepreneurs Harley Bauer and Michael Glickman. Gallo is adding to its spirits portfolio with the acquisition of ready-to-drink shot brand Liqs for an undisclosed sum. Gallo Acquires Liqs RTD Shot Brand May 26, 2021Į.&J.
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